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 Nelson Brothers and Perimeter Power
Nelson Brothers gives its customers "Perimeter Power." Perimeter Power refers to the proven traffic habits of quick shoppers in the grocery context. Nelson Brothers' displays provide retailers unique and effective ways to show off product on these well trafficed perimeter routes.
• Nelson displays increase the gross profit percentage by an average of 25-40% per unit. In some cases sales have jumped 100-150%!
The Quick Trip Shopper: 37% of all visits to the supermarket are “Quick Trips.” These shopping visits last 11 minutes as opposed to the 40 minutes for full visit shoppers. These consumers shop around the perimeter. Only 10% of these shoppers buy snacks as compared with 50% of the full visit shoppers.
Through strategic placement of Nelson Brother displays around the perimeter, you can reach these quick trip shoppers.
Ideal Perimeter Locations:
Deli, Bakery, Produce, Meat, Checkout Stands, Beverage Aisle, Video, Dairy, Gondola Ends. |
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